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- Issue #10: June 16, 2025
Issue #10: June 16, 2025
Genuine customer demand; 1-word banger .coms; Take me seriously; Outbound statistics; Domainer wishes
Michael Cyger
June 16, 2025
Hi there, I'm taking a summer vacation this year! 🎉 I plan to send the @CygerSays email on Friday, June 20th, but no @CygerSelects (this newsletter) for two or three weeks starting next Monday. So why not sign up for @CygerSays to bridge the gap? 😜 Here are the most interesting 5️⃣ domain tweets from last week. Have a great week, Mike #1️⃣ Genuine customer demand
Listen to me. 6 years ago I was buying and paying attention to .ai. I was looking for great SLDs. Do you know what I found? Most of the SLDs I looked up were DEVELOPED! It was already a very popular TLD with end-users. You’re not early on .si … It’s not the same. Forget it.
What Josh is talking about here is the difference between genuine customer demand and domain investors trying to manufacture desirability. You can't force a culture shift. It has to happen organically. Although when the @dotco registry relaunched the ccTLD to target startups, that was pretty close to manufacturing the desirability (but not fully). Here's my @DomainSherpa Interview from 2015 on that topic with then CEO @JuanDiegoCalle. #2️⃣ 1-word banger .coms
What if the best investment strategy is buying assets you never have to sell? I focus 90% of my domain investments on one-word dot-com names for this exact reason. My approach challenges conventional wisdom about portfolio diversification. ❌Instead of buying thousands of speculative domains hoping a few hit big ✅I acquire premium assets like ICONIC.com and SWORD.com that maintain liquidity and value over time These domains function more like blue-chip stocks than lottery tickets. I can wholesale them at any time for (probably) more than my purchase price, even if I never find the perfect end user. **This creates optionality without desperation.** When someone offers JUST twice what I paid, I have the luxury to say no and wait for the 10x or 20x offer. **The same principle applies beyond domains to any asset class:** Focus on acquiring assets that have inherent, lasting value rather than chasing speculative plays. Quality over quantity creates sustainable wealth because you're never forced to sell at the wrong time.
It takes money to make money. This is just one path, and not the best path for everyone — obviously. What's key for me when using this strategy is that the value of those assets increases every few years, just like physical real estate. And while the ideal customer may not come along to buy it for retail, if you need fast cash, the wholesale value has likely increased too so you could sell it for 1.25x, 1.5x or even 2x what you paid. #3️⃣ Take me seriously
I didn’t buy a premium domain for vanity. I bought it because no one took me seriously until I did. Now they book calls without asking what I do. The domain speaks before I do. 
100% correct. There are talkers. And then there are those who put their money where their mouth is. And these second group of people believe in themselves enough to buy premium domain names. Matt Speer’s purchase of PropertyManagement.com reflects a growing trend where premium domain names, sometimes valued for their exact-match keyword relevance and other times for their brand, can increase business credibility and customer trust. #4️⃣ Outbound statistics
For coms - send 30 emails, get 1 whats the price. 1 in 10 of those convert. 300 emails = 10 whats the price = 1 sale If your numbers are different then you are either not sending enough emails or you have cast your net too wide.
I am not promoting my 𝕏 post, but instead the follow-on by Ryan. I'm getting nowhere where fast outbound selling VegasBankruptcyLawyers.com as part of the @DNAcademy $500 investing challenge (https://x.com/DNAcademy/status/1924879798121464085). Ryan showed me why. I can only find about 50 non-duplicated leads with full details, so that means 1.7 "what's the price" response email, and .17 sale. I didn't even get the 1.7 "what's the price" response. This is why outbound experts like him and @BruceBreger send hundreds of emails per day across many different domain names. It's a numbers game, and it requires an automated and repeatable system to be successful. Unless you get lucky, which I was hoping to do. 🤣 Domainer wishes
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