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- Issue #15: August 11, 2025
Issue #15: August 11, 2025
Data is your best asset; Failed outbound campaign; Where are my buyers?; Time on page = more sales; Let's go!
Michael Cyger
August 11, 2025
Hi there, This was the week of ABC: Always Be Closing. @DrRamsdell from @Afternic gave us some tips to close more deals. @DavidNix_ showed us his FedEx outbound campaign went. @DarpanMunjal might be bringing back old-school, long-form sales pages. And @JamalMadrane is starting his day off the right way doing sales. Here are the most interesting 5️⃣ domain tweets from last week. Have a great week, Mike P.S. I publish my best posts and opinions in Cyger Says every Friday morning. #1️⃣ Data is your best asset
@DrRamsdell Adam Ramsdell's article had some good takeaways that we investors should be thinking about: 1. Adopt a Proactive, Data-Driven Mindset The common question, “How do I sell more names?” doesn’t have a universal answer because every portfolio is unique. Instead of relying on generic advice or guesswork, embrace a proactive, experimental approach. The most successful investors use data to test, evaluate, and refine their strategies. Takeaway: Stop relying on trial and error or anecdotal tips. Treat your portfolio like a lab where data guides your decisions. 2. Master Structured Testing Testing isn’t about random changes but running structured experiments to generate actionable insights. The article outlines a clear process:
Takeaway: Invest time in a systematic testing framework. This builds confidence in your strategy and mitigates risks, especially with holding costs eating into returns in a dynamic market. 3. Experiment with Key Variables The article suggests specific areas to test:
Takeaway: Leverage Afternic’s tools (like the September 2024-launched Afternic Boost, which has shown a 10% sales uplift in trials) to test these variables. Even if a test doesn’t boost sales, it provides insights to refine your approach. 4. Embrace Failure as Learning Not every test will increase sales, but any insight is a step forward. This iterative process helps you build a strategy suited to your portfolio’s strengths. Practical Action Plan
#2️⃣ Failed outbound campaign
I'm calling my first outbound direct mail a failure. Sent FedEx 2-day to 40 companies. Target prospect: CMO / VP of Marketing of Ad/MarTech companies doing Retail Media Networks, which are retailer-run ad platforms using shopper data. Purpose: Sell a domain that's a perfect fit for AI in that space. The result? Ghosted 0 responses. Not even a tumbleweed in the wind. Some thoughts on what went wrong: - Went for the jugular. Didn't give time to know, like, trust. - They just don't care about that domain. - I mailed them during vacation season. - I should've disclosed my price. - Letter design is too salesy. - I anchored price too high. - My sales letter sucks. - I'm impatient, calm down. Trust the process, not the results. Yes, my wife (not me) is the outbound contact. (She's totally onboard!) The pic is the exact letter I sent. Roast it to death 🙏 
David Nix detailed his failed outbound direct mail campaign targeted CMOs and VPs at Ad/MarTech firms, offering an AI-specific domain name. I commend David for being so open and transparent. Whenever I do an outbound campaign like this, I always have a lot of holes in the process as well. But him being so open might trigger us to fill those gaps in our own activities. Outbounding is difficult. 😥 #3️⃣ Where are my buyers?
Atom.com rolled a new dashboard feature with a "Repeat View Map" showing global buyer interest. Each bubble represents a country where a buyer has visited your domain more than once. The bigger the bubble, the more repeat visits. When I clicked into my map, I didn't see any bubbles even though the data shows there are visitors. Oh well. Visitor visualization is cool. I just hope I sell a domain name soon. #4️⃣ Time on page = more sales
In hindsight, this should’ve been obvious: The longer a buyer stays on a lander, the higher the chance of a sale. (70+ seconds = 1.8x increase in likelihood) We hadn’t been tracking it well before. Now we are, and have started sharing this metric in the seller dashboard.
In a world where attention spans are shorter than a TikTok dance break, maybe it’s time to throw a curveball and resurrect the old-school, long-form sales letter as a web page. Imagine potential buyers scrolling down a digital novel, complete with 12-point font and a guarantee so bold it’s practically yelling, “Buy now or the salesman cries!” It’s like bringing back the 90s infomercial -- except now, if they stay past the 70-second mark, they’re 1.8 times more likely to buy… or at least get a good laugh trying. 🤣 #5️⃣ Let's go!
Morning coffee while scraping leads for some domain outbound 
Coffee is for closers. Let's go, Jamal! 💪
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