- Cyger Selects
- Posts
- Issue #21: September 22, 2025
Issue #21: September 22, 2025
Names matter; Did you know; Costly commission; Double jeopardy; Registry premiums
Michael Cyger
September 22, 2025
Hi there, Here are the most interesting 5️⃣ domain tweets from last week. Two are humorous memes that I've saved from past weeks. Well done, people. More memes! Have a great week, Mike P.S. I publish my best posts and opinions in Cyger Says every Friday morning. #1️⃣ Names matter
This is more true than I first realized. After we rebranded ConvertKit to @Kit last year the change in the market was incredible. Revenue growth is up substantially and we've landed some massive deals. Perception and branding matter. Just in the 6 months after rebranding we signed Tom Brady, Matthew McConaughey, Dua Lipa, Morgan Freeman, Lil Jon, Deepak Chopra, Ellen, Chef Nick, Stephen Bartlett, and 10,000+ creators who you haven't heard of, but are doing incredible work. And the whole rebrand cost less than 5% of our annual revenue. It's absolutely worth taking the time to get your name right.
Nobody knew Zeit until it became Vercel. Nobody cared about Codeium until it became Windsurf. Nobody loved mopping until P&G created the Swiffer. Nobody cared about processors until Intel chose Pentium over "ProChip." The wrong name kills products. The right name creates billion-dollar companies. Over the past 40 years, @LexiconBranding has named nearly 4,000 products and companies, including Azure, PowerBook, Sonos, BlackBerry, Dasani, and Febreze. For the first time, their CEO David Placek breaks down their proprietary "Diamond Framework" naming process, including a simple framework you can use with your team to find the perfect name for your product or company. The difference between a good-enough name and the right name is the difference between solid performance and breakthrough success. The right name is a competitive advantage that no one can take away from you. Link to playbook in comment below 👇 
I'm still kind of amazed that simply changing a name can skyrocket revenue and land huge clients like Tom Brady and Dua Lipa. He’s saying it cost less than 5% of their yearly revenue, which is nuts for that kind of payoff. #2️⃣ Did you know
The $10 credit to first bidder is an interesting inducement to get bidding started. Starting in a couple of hours.
Make money by losing domain auctions. Get $10 for every first bid in a Premium User auction that goes to another winning bidder. #3️⃣ Costly commission
GoDaddy have the brand and the network to do big deals without their landers...They've been doing it for years. If you point your names elsewhere, you will get hit hard. For me I think you either have to use their landers or don't use them at all.
GoDaddy is the market right now. It's true. You may make the decision to sell without the help of @Afternic based on priciples. And that's a business decision for you to make. I'm still listing at all major marketplaces to maximize my sales. #4️⃣ Double jeopardy
imagine being bad at domaining AND super into .ai domains devastating bank accounts up and down my timeline, damn 👀
🫳🎤 #5️⃣ Registry premiums Nobody has changed Jeremiah's mind yet.
|
Built with Insider.email